About us

Welcome to Loba Essentials!

Hi there, we’re Juliana (call me Juul) and Ingrid – the duo behind Loba Essentials. Our journey together began in 2015 when I joined Ingrid’s company, Mii-Estilo. Ingrid, now 42 and a mom of two (slightly) older kids than mine, had already built something incredible. She founded Mii-Estilo in 2014, crafting beautiful maternity designs for photography. Over the years, Ingrid’s designs helped countless women feel confident in front of the camera, and today she continues her magic with photography at Isabella-R.

As for me, I’m Juul, 36, Brazilian, and a mom of two boys who are growing up faster than I can keep up with! I moved to the Netherlands in 2013 for love and adventure. Between navigating motherhood in a new country and tackling the Dutch language (it’s still a challenge!), I learned one big lesson: self-care matters, especially for busy women and moms like us.

How did Loba Essentials come to be?

Ingrid and I had a realization: most comfy clothes just weren’t cutting it in the style department. We wanted something that made us feel good – not only comfortable but beautiful too, whether we were lounging at home or heading out for a quick errand. Ingrid had already introduced loungewear at Mii-Estilo, and when the company closed, we both knew we couldn’t let the idea fade.

That’s when Loba Essentials was born – a brand that’s all about comfort and style. Ingrid is the creative force behind the designs, ensuring every piece is as elegant as it is cozy. And I? Well, I’m the one behind the words, making sure our story resonates with women who, like us, value self-care and comfort.

Why “Loba”?

“Lobo” is actually my last name, and when we came across the word “Loba” – meaning "she-wolf" in Portuguese – it felt like the perfect fit. It symbolizes strength, beauty, and independence. That’s what we want every woman to feel when she wears our loungewear. Taking care of yourself, even in something as simple as your clothes, is an act of self-love.

At Loba Essentials, we’re not just selling clothes – we’re offering an experience of care. In the near future, we’ll be expanding into wellness products like candles and diffusers, to create even more moments of relaxation and reconnection. Because when we take care of ourselves, everything around us changes for the better.

Thank you for being here, and we hope you’ll join our Pack!

With love and warmth,
Juul & Ingrid